Project brief:
Artamax was selected to design a new brand identity for a food production and sweets manufacturing company.
Project included complete visual identity design and production of full range marketing materials, incuding
- Products logo designs
- Product packaging and boxes design
- Product packaging manufacturing
- Product professional photography
Art Director: András Timár, Katalin O-Nagy
Photos: Dániel Végel
Photo assistant: Elena Ivanovna
Food Stylist: Ágnes Kapolka
Management: Tamás Kurucz, István Bence
Web design: Vadim Ostapenko
Client
Interfood-Európa LLC has been present on the Hungarian market since 2010, and the time has come to expand operations to the international market.
Company holds more than 70 types of products in their assortment. Currently company products can be found on the shelves of the largest food chain suppliers, including Tesco, Spar, Auchan and Metro.
Artamax created the new brand image for the company, as well as marketing and communication materials; redesigned the packaging for tea cakes, sliced cakes, cream desserts, cakes and sponges and established a company’s online appearance.
As a result, the company achieved a nearly 25% increase in sales.
Website: www.kata.hu
Product Range
Product Packaging
