Project brief:
Artamax was selected to design a new brand identity for a food production and sweets manufacturing company.
Project included complete visual identity design and production of full range marketing materials :
- Company logo design
- Company brand fonts, colors, identity guidelines
- Products logo designs
- Business and promotional materials
- Product packaging and boxes design
- Product packaging manufacturing
- Product photshoot
- Company website design
- Company website development
Client
has been present on the Hungarian market since 2010, and the time has come to expand operations to the international market.
Company holds more than 70 types of products in their assortment. Currently company products can be found on the shelves of the largest food chain suppliers, including Tesco, Spar, Auchan and Metro.
Artamax created the new brand image for the company, as well as marketing and communication materials; redesigned the packaging for tea cakes, sliced cakes, cream desserts, cakes and sponges and established a company’s online appearance.
As a result, the company achieved a nearly 25% increase in sales.
Website: www.kata.hu
Interfood-Európa LLC had a request to use the brand name Kata, addressing vision of the company owner.
Logo was inspired by the silhouette images fashionable in the 18th and 19th centuries and accompanied by a uniquely designed typeface.
Newly created logo is also aiming to be recognizable on the international markets.
A Set of Logos Designed for Product Categories
Logo Placement on Product Packaging
