I just came across this online shop of the BELLROY – wallet producer company.
http://bellroy.com/

Webshop itself is fantastically designed and very well thought through.
Very nicely made illustrations, clear layout and proper copyrighting with a sprinkle of humor is THE right way to go for online commerce.

Jimmy Gleeson (Australia) has made a truly inspiring work, respects!

http://www.jimmygleeson.com/BELLROY